Weekly Google Ads Performance Report
February 15 – 21, 2026Engagement quality strengthened significantly this week. Video views surged +11.2% to 58,113 and engagement rate climbed to 33.81% (up 9.2%). While overall volume saw a modest adjustment with impressions at 475,036 and clicks at 9,598, cost efficiency remained exceptional at just $0.12 CPC. Total investment of $1,138.78 delivered nearly half a million impressions with strong audience engagement.
| Campaign | Spend | Clicks | Impr. | CPC | CTR | Change |
|---|---|---|---|---|---|---|
| Demand Gen | $379.79 | 7,973 | 180,903 | $0.05 | 4.41% | -2.44% spend |
| Video Views | $758.99 | 1,625 | 294,133 | $0.47 | 0.55% | -3.66% spend |
| Account Total | $1,138.78 | 9,598 | 475,036 | $0.12 | 2.02% | -3.26% spend |
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $1,138.78 | $1,177.12 | -3.26% (savings) |
| Impressions | 475,036 | 496,703 | -4.36% |
| Clicks | 9,598 | 10,399 | -7.70% |
| Click-Through Rate | 2.02% | 2.09% | -3.49% |
| Average CPC | $0.12 | $0.11 | +4.82% |
| Avg. CPM | $2.40 | $2.37 | +1.16% |
| Total Interactions | 107,413 | 103,094 | +4.19% |
| Interaction Rate | 22.61% | 20.76% | +8.94% |
| Video Views (TrueView) | 58,113 | 52,250 | +11.22% |
| Video Engagement Rate | 33.81% | 30.96% | +9.21% |
Video views increased 11.2% to 58,113 and the engagement rate climbed to 33.81%—up 9.2% week-over-week. This indicates that the video content is resonating more effectively with the target audience, driving deeper interactions per impression.
At $0.12 average CPC, the account continues to operate well below industry benchmarks ($0.50–$2.00). The Demand Gen campaign is delivering clicks at just $0.05 each—outstanding efficiency that allows maximum reach within budget.
The modest dip in impressions (-4.4%) and clicks (-7.7%) follows a period of exceptional growth. Week-to-week fluctuations in this range are typical and the overall trend remains strong with nearly half a million impressions and over 107,000 total interactions delivered.
The Video Views campaign currently shows some ads pending approval. Resolving any disapproved creatives could unlock additional reach and further amplify the strong engagement trends we are seeing.
1) Review and resubmit any disapproved video ads to maximize campaign reach
2) Lean into the strong video engagement—consider testing additional video creative variations
3) Monitor Demand Gen click volume trends; test new audience segments to sustain momentum
4) Current CPC efficiency creates opportunity to explore incremental budget increases