JFTx2025 Monthly Performance Report

Google Ads Campaign Analysis
January 2026 vs December 2025

Massive Growth Month

January saw significant scale-up across all metrics

+139%
Ad Spend
+181%
Clicks
+154%
Impressions
+139%
Video Views
Executive Summary
Comparing January 1-31, 2026 to December 1-31, 2025

Monthly Highlights

  • Clicks Exploded +181%: 41,393 clicks vs 14,755 in December
  • Impressions Up 154%: Over 1.8 million impressions reached
  • Video Views +139%: 121,364 TrueView completions
  • CPC Decreased 15%: More clicks at lower cost per click
  • CPM Down 6%: More efficient reach at scale

Areas to Monitor

  • Engagement Rate Declined: Down 12% on Video campaign
  • Budget Limited: Video campaign constrained by daily budget
  • Video CPC Increased 20%: Rising costs on video clicks
Key Performance Metrics
$4,569
Total Ad Spend
+139% vs Dec
41.4K
Total Clicks
+181% vs Dec
1.81M
Impressions
+154% vs Dec
121.4K
Video Views
+139% vs Dec
$0.11
Average CPC
-15% vs Dec
$2.52
Average CPM
-6% vs Dec
2.29%
CTR
+10% vs Dec
277.7K
Interactions
+109% vs Dec
Performance by Campaign Type
Video Campaign
Video
$3,048
Spend
+154%
121.4K
Video Views
+139%
838K
Impressions
+129%
28.9%
Engagement
-12%
$3.64
CPM
+11%
$0.55
CPC
+20%
Demand Gen Campaign
100 Opt Score
$1,521
Spend
+114%
35.9K
Clicks
+195%
973K
Impressions
+181%
3.68%
CTR
+5%
$1.56
CPM
-24%
$0.04
CPC
-28%
Month-over-Month Growth
Spend & Performance Distribution
Campaign Details
Campaign Type Budget Status Spend Clicks Impressions CTR CPC
Video views - 2025-08-20 Video $100/day Enabled $3,047.82 (+154%) 5,541 (+112%) 838,015 (+129%) 0.66% (-7%) $0.55 (+20%)
Demand Gen - 2025-07-22 Demand Gen $50/day Eligible $1,520.69 (+114%) 35,852 (+195%) 973,318 (+181%) 3.68% (+5%) $0.04 (-28%)
TOTAL -- $150/day -- $4,568.51 41,393 1,811,333 2.29% $0.11
Key Insights & Analysis

Demand Gen is the Star Performer

With clicks up 195% and CPC down 28% to just $0.04, the Demand Gen campaign is delivering exceptional efficiency. At $50/day, it's generating nearly 36K clicks monthly - outstanding value.

Scaled Efficiently Despite Higher Spend

While spend increased 139%, clicks grew 181% - meaning efficiency actually improved at scale. The account is getting more value per dollar as it grows.

Video Engagement Declining

Video engagement rate dropped from 32.9% to 28.9%. This could be due to ad fatigue or audience saturation - refreshing creative content may help re-engage viewers.

Massive Reach Achieved

Over 1.8 million impressions in January represents significant brand awareness building. Combined with 121K video views, the brand visibility has scaled substantially.

Recommended Actions for February 2026

  1. Scale Demand Gen Budget: At $0.04 CPC and 195% click growth, consider increasing the $50/day budget to capture more of this highly efficient traffic.
  2. Refresh Video Creatives: With engagement declining 12%, new video content could re-engage audiences and improve view rates.
  3. Add Conversion Tracking: With this volume of traffic, implementing conversion tracking would reveal which campaigns drive actual business outcomes.
  4. Review Budget Allocation: Demand Gen delivers 86% of clicks at 33% of spend. Consider rebalancing budget toward this higher-performing campaign type.
Monthly Comparison Summary
Metric January 2026 December 2025 Change
Ad Spend $4,568.51 $1,912.31 +138.9%
Clicks 41,393 14,755 +180.5%
Impressions 1,811,333 712,301 +154.3%
Video Views (TrueView) 121,364 50,710 +139.3%
Interactions 277,707 132,758 +109.2%
Average CPC $0.11 $0.13 -14.8%
Average CPM $2.52 $2.68 -6.1%
CTR 2.29% 2.07% +10.3%

Report generated for Robert Hebert Media | February 2026

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