Weekly Google Ads Performance Report
February 15 – 21, 2026Improved efficiency across the board this week. Total spend decreased 4.8% to $2,881.20 while maintaining nearly identical click volume (4,096 clicks, down just 1.5%). Cost per click improved to $0.70 (down 3.4%) and CTR strengthened to 13.76% (up 4.4%). Standout performers include Spravato campaigns with CTR gains of +49% to +59%, and the NewADHD PMax campaign which grew interactions by 31.5%.
| Campaign | Spend | Clicks | Impr. | CPC | CTR | Change (Spend) |
|---|---|---|---|---|---|---|
| NewADHD-PMax | $672.60 | 874 | 12,362 | $0.77 | 7.07% | +13.34% |
| General Psychiatry & Counseling | $1,170.58 | 2,181 | 9,946 | $0.54 | 21.93% | -14.73% |
| Spravato Leads PMax | $253.98 | 313 | 1,848 | $0.81 | 16.94% | +4.96% |
| Morgantown & Hickory Telehealth | $181.37 | 491 | 3,280 | $0.37 | 14.97% | -6.99% |
| ADHD PMax (Legacy) | $71.95 | 92 | 758 | $0.78 | 12.14% | -7.43% |
| PMax Total | $2,350.49 | 3,951 | 28,194 | $0.59 | 14.01% | -5.26% |
| Campaign | Spend | Clicks | Impr. | CPC | CTR | Change (Spend) |
|---|---|---|---|---|---|---|
| Spravato Search | $193.25 | 36 | 571 | $5.37 | 6.30% | +22.08% |
| NeuroStar TMS Therapy | $188.19 | 31 | 394 | $6.07 | 7.87% | -1.54% |
| Therapy Services | Charlotte | $149.28 | 78 | 602 | $1.91 | 12.96% | -23.93% |
| Search Total | $530.72 | 145 | 1,567 | $3.66 | 9.25% | -2.74% |
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $2,881.20 | $3,026.62 | -4.80% (savings) |
| Impressions | 29,761 | 31,531 | -5.61% |
| Clicks | 4,096 | 4,157 | -1.47% |
| Click-Through Rate | 13.76% | 13.18% | +4.39% |
| Average CPC | $0.70 | $0.73 | -3.39% |
| Total Interactions | 4,308 | 4,177 | +3.14% |
| Interaction Rate | 14.48% | 13.25% | +9.27% |
Both Spravato campaigns showed impressive CTR improvements—Spravato Search CTR jumped 49% (to 6.30%) and Spravato Leads PMax CTR surged 59.5% (to 16.94%). These gains indicate the messaging is connecting well with users actively searching for Spravato treatment options.
The NewADHD PMax campaign delivered a 31.5% increase in interactions and 15.8% more impressions. The engagement rate climbed dramatically to 83.6%, showing highly relevant audience targeting. This campaign continues to be a strong performer in driving qualified traffic.
Overall spend decreased 4.8% while click volume held steady (down only 1.5%). CPC improved 3.4% to $0.70. The Morgantown & Hickory Telehealth campaign is a standout efficiency winner at just $0.37 CPC with a strong 14.97% CTR.
Several campaigns are flagged as “limited by budget” and “limited by policy.” The General Psychiatry campaign—the largest by spend—may benefit from a budget review to capture additional demand. Addressing policy-flagged asset groups could also unlock more impression share.
1) Review budget caps on the General Psychiatry campaign—it is budget-limited and has strong CTR (21.93%)
2) Continue investing in Spravato campaigns given their accelerating CTR performance
3) Audit and resolve policy-limited asset groups across PMax campaigns to unlock additional reach
4) Consider shifting some budget from the legacy ADHD PMax ($10/day) into the high-performing NewADHD PMax