Weekly Google Ads Performance Report
March 2 – 8, 2026The account generated 686 conversions at $4.04 per conversion this week. Total spend decreased 6.3% to $2,772.72 while conversions declined proportionally to 686 (from 808, down 15.1%). The General Psychiatry PMax campaign drove the most conversions at 405.89, and the ADHD PMax (Legacy) campaign saw a 200% conversion increase (12 vs 4). Morgantown & Hickory Telehealth delivered strong conversion growth (+5.2%) at the lowest CPC in the account ($0.42), while Spravato Leads PMax held conversions steady with 27.5% more impressions at a lower cost.
| Campaign | Spend | Conv. | Cost/Conv. | Clicks | CPC | CTR |
|---|---|---|---|---|---|---|
| General Psychiatry & Counseling | $1,142.46 | 405.89 | $2.81 | 2,137 | $0.53 | 19.79% |
| NewADHD-PMax | $667.07 | 101.08 | $6.60 | 571 | $1.17 | 6.83% |
| Morgantown & Hickory Telehealth | $156.12 | 73.89 | $2.11 | 376 | $0.42 | 20.51% |
| Spravato Leads PMax | $251.35 | 49.14 | $5.12 | 308 | $0.82 | 14.79% |
| ADHD PMax (Legacy) | $67.89 | 12.00 | $5.66 | 105 | $0.65 | 15.13% |
| PMax Total | $2,284.90 | 642.00 | $3.56 | 3,497 | $0.65 | 14.71% |
| Campaign | Spend | Conv. | Cost/Conv. | Clicks | CPC | CTR |
|---|---|---|---|---|---|---|
| Therapy Services | Charlotte | $148.38 | 22 | $6.74 | 73 | $2.03 | 9.30% |
| Spravato Search | $182.35 | 13 | $14.03 | 52 | $3.51 | 4.95% |
| NeuroStar TMS Therapy | $157.09 | 9 | $17.45 | 27 | $5.82 | 5.48% |
| Search Total | $487.82 | 44 | $11.09 | 152 | $3.21 | 6.53% |
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $2,772.72 | $2,958.21 | -6.27% (savings) |
| Total Conversions | 686 | 808.10 | -15.11% |
| Cost / Conversion | $4.04 | $3.66 | +10.41% |
| Impressions | 26,105 | 27,658 | -5.62% |
| Clicks | 3,649 | 4,025 | -9.34% |
| Click-Through Rate | 13.98% | 14.55% | -3.95% |
| Average CPC | $0.76 | $0.73 | +3.39% |
The General Psychiatry & Counseling PMax campaign generated 405.89 conversions at just $2.81 per conversion—the best cost/conversion ratio in the account. While conversions dipped 17.8% alongside the 18.3% spend reduction, this campaign remains the most efficient conversion driver with a stellar 19.79% CTR.
The ADHD PMax Legacy campaign tripled its conversions from 4 to 12 (+200%) while only increasing spend by 5.4%. At $5.66 per conversion, this $10/day budget campaign is punching well above its weight and may warrant a budget increase to capture additional demand.
At $2.11 per conversion with 73.89 conversions (+5.2%), the Telehealth campaign delivers the lowest cost per conversion in the account while spending 14.8% less. Combined with a 20.51% CTR and $0.42 CPC, this campaign sets the efficiency benchmark.
Search campaigns generated 44 conversions at $11.09 per conversion—nearly 3x the PMax average of $3.56. NeuroStar TMS saw a 43.8% conversion decline (9 vs 16) at $17.45/conv, while Therapy Services Charlotte held steady at 22 conversions (+4.8%) with the best Search cost/conv at $6.74.