Weekly Google Ads Performance Report
February 15 – 21, 2026Breakout week with exceptional growth across all key metrics. Clicks surged +46.3% to 398 and impressions jumped +63.3% to 5,451. Meanwhile, cost per click improved significantly to $1.67 (down 15.4%), meaning the campaign is reaching far more potential customers at a lower unit cost. Total investment of $664.78 delivered the strongest performance week to date for the pre-owned designer eyewear campaign.
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $664.78 | $537.11 | +23.77% |
| Impressions | 5,451 | 3,339 | +63.25% |
| Clicks | 398 | 272 | +46.32% |
| Click-Through Rate | 7.30% | 8.15% | -10.37% |
| Average CPC | $1.67 | $1.97 | -15.41% |
| Cost per 1,000 Impressions | $121.95 | $160.86 | -24.18% |
This was the strongest performance week for the campaign. Clicks increased 46% and impressions grew 63% while the cost per click dropped 15.4% from $1.97 to $1.67. This is the ideal growth pattern—more volume at lower unit costs—indicating Google’s algorithm is finding increasingly relevant audiences.
While CTR adjusted from 8.15% to 7.30% as impression volume expanded, this is still significantly above the industry average of 3–5% for retail search campaigns. A modest CTR decrease is expected and healthy when scaling—the campaign is reaching a broader qualified audience.
With impressions up 63% week-over-week, the campaign is gaining significant momentum in the pre-owned designer eyewear market. The combination of increasing reach and decreasing CPC suggests strong relevance signals that Google is rewarding with better ad placements and lower costs.
1) Maintain current momentum—the campaign optimization is working exceptionally well
2) Consider testing additional keyword variations to capture more of the growing demand
3) Review search term reports to identify high-performing queries for dedicated ad groups
4) Evaluate budget headroom—with CPC dropping, there may be opportunity to capture additional volume