ReOptica Monthly Performance Report

Comparing January 1-31, 2026 to December 1-31, 2025

Strong Month for ReOptica

Clicks up 11%, CTR improved 15%, and cost-per-click down nearly 10% - all with minimal spend increase

Monthly Highlights

Clicks Increased 11.1%: 1,282 clicks vs 1,154 in December
CTR Improved 15%: Now at 6.52%, up from 5.67%
CPC Decreased 9.6%: $1.86 vs $2.05 - more efficient spend
Spend Controlled: Only +0.42% increase despite traffic growth

Growth Opportunities

Impressions Dipped 3.4%: Room to expand reach with bid adjustments
Budget Headroom: At $78.49/day, there's room to scale winning performance
Add Conversion Tracking: Measure actual sales to optimize for revenue
Expand Keywords: Strong CTR suggests opportunity for broader targeting

$2,380

Total Ad Spend

+0.42% vs Dec

1,282

Total Clicks

+11.1% vs Dec

19,674

Impressions

-3.4% vs Dec

6.52%

Click-Through Rate

+15% vs Dec

$1.86

Average CPC

-9.6% vs Dec

$78.49

Daily Budget

Search Campaign

Top Performer

Buy Pre-Owned Designer Eyewear

Search Eligible

$2,379.60

Monthly Spend

+$9.84 (+0.42%)

1,282

Clicks

+128 (+11.1%)

19,674

Impressions

-692 (-3.4%)

6.52%

CTR

+0.85% (+15%)

$1.86

Avg CPC

-$0.20 (-9.6%)

More Clicks, Less Cost Per Click

The campaign achieved 128 more clicks while reducing average CPC by $0.20. This indicates improved ad relevance and quality score, allowing the campaign to win more auctions at lower costs.

CTR Shows Strong Ad Resonance

A 6.52% CTR is excellent for Search campaigns. The 15% improvement suggests ad copy and targeting are well-aligned with searcher intent for pre-owned designer eyewear.

Impression Decline Worth Monitoring

While impressions dipped 3.4%, the higher CTR and lower CPC suggest Google is showing ads to more qualified audiences. Quality over quantity is winning here.

Budget Efficiency Maximized

Spending essentially the same amount while generating 11% more traffic represents significant efficiency gains. The campaign is getting more value per dollar spent.

Recommended Actions for February 2026

Implement Conversion Tracking: Add tracking for purchases, add-to-cart, and lead submissions to measure true campaign ROI and optimize for revenue.
Test Budget Increase: Given the strong efficiency gains, consider a 10-15% budget increase to capture additional qualified traffic.
Expand Keyword Coverage: With a 6.52% CTR, there's likely opportunity to add related keywords (designer sunglasses, luxury eyewear, etc.) that could perform similarly well.
Add Remarketing: Create remarketing audiences from site visitors to re-engage users who didn't convert on first visit.
Review Search Terms Report: Identify high-performing search queries to add as exact match keywords and negative match irrelevant terms.

Metric	January 2026	December 2025	Change
Ad Spend	$2,379.60	$2,369.76	+0.42%
Clicks	1,282	1,154	+11.09%
Impressions	19,674	20,366	-3.40%
Click-Through Rate	6.52%	5.67%	+15.0%
Average CPC	$1.86	$2.05	-9.61%