Weekly Google Ads Performance Report
March 2 – 8, 2026Spend efficiency improved with cost savings of 10.6% this week. Total spend decreased to $483.73 (from $541.01), a natural normalization following last week’s breakout growth period. The campaign delivered 257 clicks and 3,530 impressions with a 7.28% CTR—still well above the industry average of 3–5% for retail search. CPC edged up modestly to $1.88, and overall the campaign remains healthy and well-positioned in the pre-owned designer eyewear market.
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $483.73 | $541.01 | -10.59% (savings) |
| Impressions | 3,530 | 3,936 | -10.32% |
| Clicks | 257 | 304 | -15.46% |
| Click-Through Rate | 7.28% | 7.72% | -5.74% |
| Average CPC | $1.88 | $1.78 | +5.76% |
| Cost per 1,000 Impressions | $137.04 | $137.45 | -0.30% |
Last week saw exceptional growth (+46% clicks, +63% impressions), and this week’s pullback represents a natural settling as Google’s algorithm recalibrates. The volume reduction is proportional across all metrics, which is typical after a strong growth period and does not indicate a performance concern.
At 7.28% CTR, the campaign continues to perform well above the retail search industry average of 3–5%. This demonstrates that the ad copy and targeting are effectively reaching users interested in pre-owned designer eyewear. The slight CTR decrease from 7.72% is modest and well within normal weekly fluctuation.
Cost per 1,000 impressions remained essentially flat at $137.04 (vs $137.45 last week), indicating stable competitive positioning. While CPC increased modestly (+5.8%), the cost of reaching the audience has not changed—the CPC shift reflects fewer clicks per impression rather than increased auction costs.